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    Essentials of Marketing
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    Exam 4: The Marketing Environment
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    Consumers Born Between 1965 and 1978 Form a Group Called
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Consumers Born Between 1965 and 1978 Form a Group Called

Question 74

Question 74

Multiple Choice

Consumers born between 1965 and 1978 form a group called:


A) tweens
B) yuppies
C) cohort markets
D) America's mass market
E) Generation X

Correct Answer:

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