You Are a Marketing Consultant for a Firm That Wants

Multiple Choice

You are a marketing consultant for a firm that wants to target members of Generation X.Based on your knowledge of this demographic group,your advice to this firm would be to _____.

A) emphasize freedom from work and commitment
B) emphasize the importance of their children's education
C) avoid topics dealing with materialistic possessions
D) emphasize the baby boom culture
E) concentrate on social networking as the best way to reach this group