Multiple Choice
Frito-Lay is considered the king of the salty snack industry with its distribution network of 42 plants,12,800 delivery people,and more than 900 tractor trailers formed into a retail delivery powerhouse.Smaller manufacturers of salty snacks find that monitoring the activities of Frito-Lay is an effective way to monitor the _____ factors within their external environments.
A) bureaucratic
B) marketing mix
C) competitive
D) social
E) demographic
Correct Answer:
Verified
Correct Answer:
Verified
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