Kit Kat The Popular Kit Kat Chocolate Bar Was Created by Rowntree's,a

Multiple Choice

Kit Kat
The popular Kit Kat chocolate bar was created by Rowntree's,a confectionary company in the United Kingdom,in 1935.By the 1940s,Rowntree's was exporting Kit Kats to Australia,New Zealand,South Africa,and Canada.The brand further expanded in the 1970s when Rowntree created a new distribution factory in Germany to meet European demand,and established agreements to distribute the brand in the USA and Japan,through the Hershey and Fujiya companies respectively.In June 1988,Nestlé acquired Kit Kat through the purchase of Rowntree's,giving Nestlé global control over the brand-except in North America,where it is made under license by the Hershey Company.Variants in the traditional chocolate bar began to appear in the mid-1990s and have continued to develop ever since.Kit Kat Japan,in particular,has many unique flavors such as mango-flavored,cucumber,and wasabi Kit Kats.Today,Nestlé produces Kit Kat bars are produced in 21 countries and has expanded its marketplace in Japan,Russia,Turkey,and South America in addition to markets throughout Europe.
-Refer to Kit Kat.Nestlé has utilized a global vision in marketing Kit Kat bars throughout the world.The company realizes different countries require different strategies but that effective global marketing is a key to success.Nestlé is practicing:

A) global marketing
B) standard international marketing
C) global marketing standardization
D) the foreign vision
E) international selling schemes