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    Essentials of Marketing
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    Exam 6: Consumer Decision Making
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    An Ad Showing a Thirsty Athlete Drinking a Cold Bottle
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An Ad Showing a Thirsty Athlete Drinking a Cold Bottle

Question 175

Question 175

True/False

An ad showing a thirsty athlete drinking a cold bottle of Gatorade is an example of an appeal to self-actualization needs.

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