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Sam Was Driving When Someone Ran a Stop Sign and Totaled

Question 112

Multiple Choice

Sam was driving when someone ran a stop sign and totaled his car.His car cannot be repaired,so he realized he's going to have to get another one.What stage of the consumer decision-making process does this represent?


A) Need recognition
B) Purchase
C) Evaluation of alternatives
D) Postpurchase behavior
E) Information search

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