Solved

Jackie and Kevin Like to Eat at High End Restaurants

Question 14

Multiple Choice

Jackie and Kevin like to eat at high end restaurants where they can sit and enjoy their meal without rushing.An ad showing food created "fast from a can" would be appealing to Jackie and Kevin's _____ reference group.


A) nonaspirational
B) direct reference
C) membership
D) integrated
E) aspirational

Correct Answer:

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