Studies of How Consumers Relate to Internet Entertainment Classify Them

Multiple Choice

Studies of how consumers relate to Internet entertainment classify them into nine different groups.One category is "Mouse Potatoes," who spend most of their time online,who want the most current gadgets,and who believe the world pictured in the cartoon The Jetsons will someday exist.This is a description of the _____ of "Mouse Potatoes."

A) self-image
B) cultural bias
C) lifestyle
D) demographics
E) socialization process