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    Essentials of Marketing
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    Exam 6: Consumer Decision Making
  5. Question
    The Extent to Which Consumers Use Their Current Situation to Guide
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The Extent to Which Consumers Use Their Current Situation to Guide

Question 44

Question 44

Multiple Choice

The extent to which consumers use their current situation to guide their social behavior is called:


A) socialization
B) identification
C) self-monitoring
D) cognitive dissonance
E) decision-making

Correct Answer:

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