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    Essentials of Marketing
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    Exam 6: Consumer Decision Making
  5. Question
    Define Each Level of Maslow's Hierarchy of Needs
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Define Each Level of Maslow's Hierarchy of Needs

Question 76

Question 76

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Define each level of Maslow's hierarchy of needs.For each of the five levels,briefly describe a marketing message appealing to this need level.

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PHYSIOLOGICAL NEEDS are the most basic l...

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