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    Essentials of Marketing
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    Exam 7: Business Marketing
  5. Question
    The Three Most Important Evaluative Criteria for Business-To-Business Purchases Are
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The Three Most Important Evaluative Criteria for Business-To-Business Purchases Are

Question 145

Question 145

Multiple Choice

The three most important evaluative criteria for business-to-business purchases are quality,price,and:


A) competitive offers
B) service
C) reliability
D) assurance
E) existing relationships

Correct Answer:

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