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    Essentials of Marketing
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    Exam 7: Business Marketing
  5. Question
    In Terms of How Business Buyers Evaluate Products and Suppliers,the
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In Terms of How Business Buyers Evaluate Products and Suppliers,the

Question 195

Question 195

Multiple Choice

In terms of how business buyers evaluate products and suppliers,the most important criterion is:


A) price
B) behavior
C) quality
D) personal relationships
E) reciprocity

Correct Answer:

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