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    Essentials of Marketing
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    Exam 8: Segmenting and Targeting Markets
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    A Market Segmentation Study Done by the University of Thessaly
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A Market Segmentation Study Done by the University of Thessaly

Question 139

Question 139

True/False

A market segmentation study done by the University of Thessaly in Greece classified recreational skiers in terms of their gender,age,and income levels.The study used psychographic segmentation variables.

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