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The Coca-Cola Company Has Over 450 Brands in Over 195

Question 166

Multiple Choice

The Coca-Cola Company has over 450 brands in over 195 countries.According to their web site,their products range from Samurai,an energy drink available in Asia,to Vita,an African juice drink.Coca-Cola uses _____ segmentation in this marketing strategy.


A) geographic
B) economic
C) demographic
D) usage-rate
E) multi-positioning

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