Multiple Choice
H&M plans to open a new store in Saudi Arabia.It will be staffed completely by women.Saudi Arabia has strict laws about women interacting with men other than their husbands so only women will be permitted to shop there.Which type of demographic segmentation is H&M using?
A) Lifestyle
B) Usage rate
C) Benefit
D) Age
E) Gender
Correct Answer:
Verified
Correct Answer:
Verified
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