Multiple Choice
Which type of segmentation divides a market by the amount of product bought or consumed?
A) Benefit segmentation
B) Characteristic segmentation
C) Usage-rate segmentation
D) Demographic segmentation
E) Psychographic segmentation
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Company characteristics,such as geographic location,type of company,company
Q3: A(n)_ is a subgroup of individuals or
Q4: Product differentiation is a positioning strategy.
Q5: Marketers who hope to sell to baby
Q6: _ is the segmenting of markets based
Q8: Products such as bleaches,aspirin,unleaded regular gasoline,and some
Q9: A manufacturer of lenses used in microscopes,binoculars,and
Q10: Mercedes-Benz<br>Daimler AG,the maker of Mercedes-Benz automobiles,is planning
Q11: If a market segment is especially motivated
Q12: A(n)_ is a group of people or