Multiple Choice
General Mills offers a deal where its cereal users can collect box tops and submit them to General Mills to earn money for their children's schools.This program,called the Box Tops for Education Program,is a means of changing light users into heavier users.In other words,it is a form of _____ segmentation.
A) lifestyle
B) motive
C) usage-rate
D) demographic
E) personality
Correct Answer:
Verified
Correct Answer:
Verified
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