Multiple Choice
Hank operates a plumbing and electrical supply store.He has categorized its business customers by their purchasing strategy.Hank has found it much easier to serve and satisfy the _____,who usually recontact familiar suppliers and place an order immediately if product and delivery requirements are acceptable.
A) adopters
B) adaptors
C) optimizers
D) innovators
E) satisficers
Correct Answer:

Verified
Correct Answer:
Verified
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