Marketers at Queen City Awning Are Deciding How Much to Charge

Multiple Choice

Marketers at Queen City Awning are deciding how much to charge for the company's new line of custom-made awnings.In which stage of the market segmentation process is Queen City Awning?

A) select a market or product category for study
B) select target markets
C) design,implement,and maintain appropriate marketing mixes
D) choose a basis for segmenting the market
E) profile and analyze segments