Pharmaceutical Firms Market Many Brands of Cold Remedies with Highly

Multiple Choice

Pharmaceutical firms market many brands of cold remedies with highly similar ingredients.The primary difference among the brands is their promotions that emphasize that various brands will treat different symptoms,such as runny noses,headaches,and fever.This is one way to practice:

A) concentrated segmenting
B) segment differentiation
C) multisegment targeting
D) integrated targeting
E) multiple-use product marketing