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Which of the Following Is a Means of Displaying or Graphing,in

Question 23

Multiple Choice

Which of the following is a means of displaying or graphing,in two or more dimensions,the location of products,brands,or groups of products in customers' minds?


A) Perceptual mapping
B) Product positioning
C) Market segmentation
D) Product tracing
E) Laddering

Correct Answer:

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