Volkswagen Developed an 18-Month-Long Project to Gain a Better Understanding

Multiple Choice

Volkswagen developed an 18-month-long project to gain a better understanding of the American culture so it could develop cars more appealing to this market.The research project was called Moonraker.Moonraker was intended to play a(n) _____ role in Volkswagen's marketing research.

A) diagnostic
B) descriptive
C) predictive
D) heuristical
E) demonstrative