Radio One Is the Largest U

Multiple Choice

Radio One is the largest U.S.radio broadcasting company targeting Black Americans today.Radio One staffers are constantly reviewing secondary information looking for any emerging trends in their target market.Potential disadvantages of this research approach include:

A) the questionable quality of the data
B) the high cost of collecting secondary data
C) he length of time it takes to collect secondary data
D) interviewer bias during the collection process
E) the potential for sampling error