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    Essentials of Marketing
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    Exam 9: Decision Support Systems and Marketing Research
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    Which of the Following Forms of Survey Research Costs the LEAST
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Which of the Following Forms of Survey Research Costs the LEAST

Question 89

Question 89

Multiple Choice

Which of the following forms of survey research costs the LEAST?


A) mall intercept interviews
B) focus groups
C) in-home personal interviews
D) mail panel surveys
E) executive interviews

Correct Answer:

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