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    Essentials of Marketing
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    Exam 9: Decision Support Systems and Marketing Research
  5. Question
    Which Type of Interview Question Encourages an Answer Phrased in the Respondent's
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Which Type of Interview Question Encourages an Answer Phrased in the Respondent's

Question 66

Question 66

Multiple Choice

Which type of interview question encourages an answer phrased in the respondent's own words?


A) A scaled-response question
B) A Likert item
C) A closed-ended question
D) An open-ended question
E) A free-form question

Correct Answer:

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