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    Essentials of Marketing
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    Exam 9: Decision Support Systems and Marketing Research
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    If a Researcher Wanted to Look at Responses to Vacation
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If a Researcher Wanted to Look at Responses to Vacation

Question 3

Question 3

Multiple Choice

If a researcher wanted to look at responses to vacation home ownership questions as they relate to age and occupation of the respondent,the analysis approach he or she would use is:


A) one-way frequency tables
B) standard deviation measures
C) cross-tabulations
D) passive people meters
E) scaled responses

Correct Answer:

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