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    Essentials of Marketing
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    Exam 9: Decision Support Systems and Marketing Research
  5. Question
    Media That Consumers Generate Themselves and Share Among Themselves Is
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Media That Consumers Generate Themselves and Share Among Themselves Is

Question 143

Question 143

Multiple Choice

Media that consumers generate themselves and share among themselves is called:


A) Web communities
B) consumer generated media (CGM)
C) Webinars
D) unrestricted media
E) consumer mediated media (CMM)

Correct Answer:

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