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    Essentials of Marketing
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    Exam 9: Decision Support Systems and Marketing Research
  5. Question
    What Are Three Advantages and Three Disadvantages Inherent in the Use
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What Are Three Advantages and Three Disadvantages Inherent in the Use

Question 13

Question 13

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What are three advantages and three disadvantages inherent in the use of a mail survey? Distinguish between a mail survey and a mail panel.

Correct Answer:

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Benefits of using a mail survey include ...

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