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Most People Recognize Crayola as a Brand of Crayon,but Crayola

Question 45

Multiple Choice

Most people recognize Crayola as a brand of crayon,but Crayola also markets paints,chalk,pencils,markers,toys,coloring books,clothing,and even software.All these products are part of Crayola's:


A) marketing equity
B) product line
C) product mix
D) line depth
E) product modification

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