Multiple Choice
Most people recognize Crayola as a brand of crayon,but Crayola also markets paints,chalk,pencils,markers,toys,coloring books,clothing,and even software.All these products are part of Crayola's:
A) marketing equity
B) product line
C) product mix
D) line depth
E) product modification
Correct Answer:

Verified
Correct Answer:
Verified
Q40: A _ is everything,both favorable and unfavorable,that
Q41: James Hardie began selling fiber cement siding
Q42: Inez believes makeup is the most important
Q43: All sales have an implied warranty under
Q44: Evan Zimmermann loves watches.He collects vintage Rolex
Q46: Branding has three main purposes: product identification,repeat
Q47: Firms increase the depth of their product
Q48: One of the leading manufacturers of choir
Q49: A _ is a name,term,symbol,design,or combination thereof
Q50: A go-cart manufacturer recently added shock absorbers