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    Exam 10: Product Decisions
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    When a Company Markets Several Different Products Under the Same
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When a Company Markets Several Different Products Under the Same

Question 138

Question 138

Multiple Choice

When a company markets several different products under the same brand name,it is referred to as a(n) _____ brand.


A) family
B) generic
C) bargain
D) dealer
E) umbrella

Correct Answer:

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