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    Essentials of Marketing
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    Exam 11: Developing and Managing Products
  5. Question
    Messages Directed Directly from Marketers Toward Early Adopters Should Normally
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Messages Directed Directly from Marketers Toward Early Adopters Should Normally

Question 81

Question 81

True/False

Messages directed directly from marketers toward early adopters should normally use different appeals than messages directed toward the early majority,the late majority,or the laggards.

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