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    Essentials of Marketing
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    Exam 11: Developing and Managing Products
  5. Question
    New Products Are Important to a Company for All the Following
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New Products Are Important to a Company for All the Following

Question 101

Question 101

Multiple Choice

New products are important to a company for all the following reasons EXCEPT:


A) increased revenues
B) immediate profits
C) sustained growth
D) increased product loyalty
E) greater market responsiveness

Correct Answer:

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