Multiple Choice
When Procter & Gamble wanted to enter the hair care market,it purchased Wella,a leading German company specializing in hair care products.What new product category does this acquisition represent for P&G?
A) repositioning strategy
B) new product line
C) addition to an existing product line
D) discontinuous innovation
E) revision to existing products
Correct Answer:
Verified
Correct Answer:
Verified
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