Companies That Are Most Likely to Succeed in the Development

Multiple Choice

Companies that are most likely to succeed in the development and introduction of new products typically are characterized by all of the following EXCEPT:

A) establish an environment conducive to achieving new-product objectives
B) make the long-term commitment needed to support innovation and new-product development
C) capitalize on experience to achieve and maintain competitive advantage
D) use a company-specific approach that is driven by corporate objectives and strategies with a well-defined new-product strategy at its core
E) introduce ten new products every year