The Same Manufacturer Produces Hanes,Playtex,and Bali Clothing for Women

Multiple Choice

The same manufacturer produces Hanes,Playtex,and Bali clothing for women.This manufacturer assembled a group of nine regular customers and asked them to discuss what they like and do not like about its current product line for full-figured women and to suggest new-product ideas,such as jewelry,wide shoes,and belts.The manufacturer used a research technique called a:

A) focus group
B) brainstorming session
C) buying center
D) product-review committee
E) venture team