Multiple Choice
The screening and concept testing stage of the new-product development process is used to:
A) eliminate undesirable ideas and predict consumer acceptance
B) refine the promotion campaign to be used with the new product
C) determine the potential profits to be gained from the new product
D) determine how long the test market should be run
E) generate new-product ideas
Correct Answer:
Verified
Correct Answer:
Verified
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