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    Essentials of Marketing
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    Exam 11: Developing and Managing Products
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    A Product That Is Perceived as New by a Potential
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A Product That Is Perceived as New by a Potential

Question 92

Question 92

Multiple Choice

A product that is perceived as new by a potential adopter,whether the product is "new to the world" or simply new to the individual,is a(n) :


A) innovation
B) diffusion
C) discontinuous product
D) laggard
E) simulated new product

Correct Answer:

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