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Oakley,the Manufacturer of Protective Eyewear for Sports Enthusiasts,has Recently Introduced

Question 64

Multiple Choice

Oakley,the manufacturer of protective eyewear for sports enthusiasts,has recently introduced Oakley's Thump,UV sunglasses that allow the wearer to store and listen to 120 different songs.Which of the following product characteristics would likely exert the greatest influence on the market success of these new glasses?


A) compatibility
B) comparability
C) complexity
D) tangibility
E) competitive advantage

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