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    Essentials of Marketing
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    Exam 11: Developing and Managing Products
  5. Question
    The Degree to Which a Product Can Be Used on a Limited
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The Degree to Which a Product Can Be Used on a Limited

Question 115

Question 115

Multiple Choice

The degree to which a product can be used on a limited basis represents which product characteristic influencing the rate of adoption?


A) Complexity
B) Trialability
C) Observability
D) Relative advantage
E) Sampling

Correct Answer:

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