Multiple Choice
This Saturday at the grocery store,Dorothy noticed a woman had a portable grill set up in the meat department cooking Johnsonville sausages.The woman offered Dorothy a sample of the sausage and directed her to the display of Johnsonville sausages in the meat case.In this case,Johnsonville is relying on _____ to encourage adoption and diffusion of its sausages.
A) compatibility
B) comparability
C) complexity
D) trialability
E) competitive advantage
Correct Answer:

Verified
Correct Answer:
Verified
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