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    Essentials of Marketing
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    Exam 12: Services and Nonprofit Organization Marketing
  5. Question
    The Most Basic Benefit the Consumer Is Buying in a Service
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The Most Basic Benefit the Consumer Is Buying in a Service

Question 111

Question 111

Multiple Choice

The most basic benefit the consumer is buying in a service is referred to as the:


A) primary service
B) inherent service
C) core service
D) tangible service
E) complete service

Correct Answer:

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