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    Essentials of Marketing
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    Exam 12: Services and Nonprofit Organization Marketing
  5. Question
    _____ Is the Strategy That Uses Technology to Deliver Customized
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_____ Is the Strategy That Uses Technology to Deliver Customized

Question 100

Question 100

Multiple Choice

_____ is the strategy that uses technology to deliver customized services on a mass basis.


A) Mass standardization
B) Aggregated services
C) Technological processing
D) Mass customization
E) Aggregated marketing

Correct Answer:

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