Which of the Following Statements Concerning How Market Factors Affect

Multiple Choice

Which of the following statements concerning how market factors affect channel decisions is NOT true?

A) Industrial customers tend to buy in larger quantities and require more customer service
B) Geographically concentrated target markets should be served with an indirect sales force
C) Widely dispersed markets require fewer intermediaries
D) New firms in extremely competitive markets will be more successful if they use indirect channels
E) A very large market requires fewer intermediaries