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    Essentials of Marketing
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    Exam 13: Marketing Channels
  5. Question
    What Are the Three Factors Affecting Channel Choice? Briefly Discuss
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What Are the Three Factors Affecting Channel Choice? Briefly Discuss

Question 86

Question 86

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What are the three factors affecting channel choice? Briefly discuss how each factor might influence a company to implement a direct channel of distribution.

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MARKET FACTORS.Industrial customers tend...

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