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  3. Study Set
    Essentials of Marketing
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    Exam 14: Supply Chain Management
  5. Question
    The Demand Management Process Seeks to Align Supply and Demand
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The Demand Management Process Seeks to Align Supply and Demand

Question 27

Question 27

True/False

The demand management process seeks to align supply and demand throughout the supply chain by anticipating customer requirements at each level of creating demand-related plans of action prior to actual customer purchasing behavior.

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