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    Essentials of Marketing
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    Exam 15: Retailing
  5. Question
    Persuading Customers to Buy a Higher-Priced Item Than They Originally
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Persuading Customers to Buy a Higher-Priced Item Than They Originally

Question 163

Question 163

Multiple Choice

Persuading customers to buy a higher-priced item than they originally intended to buy is referred to as:


A) suggestion selling
B) trading up
C) conversion selling
D) relationship marketing
E) interactive selling

Correct Answer:

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