True/False
Allyson Brown is trying to develop a promotional mix for her firm's new product,a sophisticated modular sunporch designed for use all year.She reasons that because her product is complex and carries high financial risks for consumers,the mix should concentrate on personal selling.
Correct Answer:

Verified
Correct Answer:
Verified
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Q32: Compared to the other promotional mix tools,social
Q33: The ultimate objective of any promotion is
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Q35: Persuasion normally becomes the primary promotion goal
Q37: When a doctor asks a pharmaceutical sales
Q38: The promotional mix is made up of
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Q41: For communication to be effective:<br>A) marketing managers