The National Pork Board Wants to Create More Consumer Demand

Multiple Choice

The National Pork Board wants to create more consumer demand for pork products.The board has developed a(n) _____ that sets out how it will use all of the elements of the promotional mix to create a coordinated plan that will become an integral part of the organization's marketing strategy.

A) promotional strategy
B) tactic for communication
C) mass aggregation strategy
D) communication objective
E) informative strategy