Multiple Choice
_____ consists of all marketing activities that stimulate consumer purchasing such as coupons,contests,free samples,and trade shows.
A) Sales promotion
B) Publicity
C) Personal selling
D) Advertising
E) Sponsorship
Correct Answer:

Verified
Correct Answer:
Verified
Q104: Describe how a lack of funds affects
Q105: Target market characteristics and the type of
Q106: Media,salespeople,or a retail store best represent which
Q107: You are the promotion manager for a
Q108: A plan for the optimal use of
Q110: _ are promotion tools used to facilitate
Q111: Kimberly-Clark uses television advertising and couponing and
Q112: T-Mobile's 4-G advertising campaign,featuring pretty actress Carly
Q113: The promotional mix elements that should be
Q114: Informative promotion isused to keep the product