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    Essentials of Marketing
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    Exam 16: Promotional Planning for Competitive Advantage
  5. Question
    _____ Consists of All Marketing Activities That Stimulate Consumer Purchasing
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_____ Consists of All Marketing Activities That Stimulate Consumer Purchasing

Question 109

Question 109

Multiple Choice

_____ consists of all marketing activities that stimulate consumer purchasing such as coupons,contests,free samples,and trade shows.


A) Sales promotion
B) Publicity
C) Personal selling
D) Advertising
E) Sponsorship

Correct Answer:

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