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    Essentials of Marketing
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    Exam 16: Promotional Planning for Competitive Advantage
  5. Question
    Which of the Following Elements in the Promotional Mix Would
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Which of the Following Elements in the Promotional Mix Would

Question 130

Question 130

Multiple Choice

Which of the following elements in the promotional mix would be considered a form of two-way communication?


A) social media
B) public relations
C) advertising
D) publicity
E) sales promotion

Correct Answer:

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